Size Doesn’t Matter: Israel’s hot new tourism campaign

It isn’t the size that counts, it’s how you use it.

That is the message of Israel’s sexy new tourism campaign called “Size Doesn’t Matter” geared at hip, sexy younger folks. The campaign’s website talks about Israel as a Small Country with Big Ideas, a Big Appetite for Peace, that is Big on the Environment, Big on Diversity, and Big on Pride (GLBT pride that is).

But the hallmark of the new campaign is this racy video:

I like the website and the video is cute with its hit-you-over-the-head sexual puns, but would the campaign really make a young person want to visit Israel?

Let us know your thoughts in the comments.

Filed Under: What's Nu?

Tags: Israel, Israeli Tourism, Size Doesn't Matter