Corned beef and cole slaw from Cecil’s. Grilled cheese with tomato soup and 1% milk at Herzl Camp. Pizza and soda at Temple Israel’s Bar Mitzvah training.
Oh, how things have changed for me.
Now, I run Life is NOYOKE, a food-focused, health and wellness blog. I started it in 2011 after living an unhealthy lifestyle as a traveling consultant for five years post UW-Madison undergrad (sorry Goldy).
The principals of Life is NOYOKE are similar to Paleo. I create food that is mostly gluten-free, dairy-free, and processed foods-free. But there are also differences from Paleo that have a distinct Jewish connection.
- Kosher: Food should be kosher when possible. No mixing milk and meat. And if eating meat, it’s kosher (the highest quality).
- Sabbath observance: Strict diets like Paleo fail participants because they don’t get a break. That’s why on Shabbas, anything goes for NOYOKERS.
While I do eat differently then I did when I was a kid living in Golden Valley, I stay true to my TC Jew roots. Just search Zaroff’s Deli on my site and see how many times I reference learnings from working there as a kid.
So what’s the business model with Life is NOYOKE?
I generate revenue through content marketing. Some of the links from my site go to places that pay me referral fees. My Vitamix Promotion Code page is a great example.
You live in Chicago now. What are your plans for returning to the TC?
I’m happy here. A lot of my family have planted roots in Chicagoland, too. But I wouldn’t be surprised if I made a return to the TC to raise a family. I’d love to give my kids similar experiences as I had.
What’s a good recipe I can make for dinner?
Here’s an easy Trader Joe’s dinner recipe with a Mediterranean twist. I made it the other night. It’s grilled chicken, chickpea salad, tabouli salad and hummus.
It’s less of a recipe, per se, because there’s not much cooking or prep. It’s more of a dinner idea. And it’s unique for you guys at TC Jewfolk. Enjoy!
Trader Joe’s Mediterranean Dinner Plate
- Grilled chicken breast (I use Empire Kosher)
- Hummus (pick a tub, or make your own)
- Tabouli salad
- Chick pea salad
- Lemon pepper
- 21 seasoning salute (my go-to mix from TJ’s)
- Grill chicken on medium-low heat for 10-12 minutes on each side.
- Add salt, pepper, lemon pepper and 21 seasoning salute (on each side).
- Scoop some hummus, tabouli salad, and chick pea salad.
- Be happy.
All three sides (hummus, chick pea salad, and tabouli) are located right next to each other at Trader Joe’s.
Lenny Gale left his CPA job and road-warrior lifestyle in 2012. His favorite foods are grapefruit, egg whites and scotch. Connect with Lenny and Life is NOYOKE by subscribing to his monthly health & wellness tips newsletter.