You’re Invited: Interactive Music Video Producer Yoni Bloch at Sabes JCC

facebook_event_789086847815304This winter, explore Israel through the eyes of artists. Culture BLVD brings Israeli artists from a variety of genres to the Twin Cities to promote understanding of Israel and its culture through art. Now in its fourth season, Culture BLVD is a program of The Israel Center of the Minneapolis Jewish Federation, in conjunction with the Sabes JCC and the Jewish Community Relations Council of Minnesota and the Dakotas.

Join us for the first of three events on December 3, 2014 at 7:30 PM for Yoni Bloch’s presentation, “Shaping the Future of Storytelling—The Israeli Way” at the Sabes JCC at 4300 Cedar Lake Road, St. Louis Park, MN 55416.

Yoni Bloch is an Israeli musician and the founder and CEO of Interlude, a technology company that designs, develops, markets, and enables the creation of interactive videos. Through Interlude’s patented technology, Bloch has ushered in a new norm for online storytelling, allowing users to actively engage with online video.

In 2010, Bloch and his band wanted to create a music video their fans would want to play over and over again. Finding no sufficient technology to support their vision, they founded Interlude and developed it themselves.

Interlude has gone on to create interactive videos for Shell, Subaru, Fox TV, ESPN, and others, as well as Bob Dylan’s wildly acclaimed interactive music video for “Like A Rolling Stone.” Backed by investors, Interlude recently launched Treehouse, a self-service platform that allows anyone to design and publish their own interactive videos.

In Israel, Yoni is a successful rock musician and performer with three top-selling records. He has produced and recorded tracks for Israel’s biggest artists, composed music for TV, film, and theater, and served as a judge in the Israeli version of “American Idol.”


Two additional artists—Hanoch Piven, an illustrator, and Lihi Lapid, a writer, round out this year’s Culture BLVD IV lineup.  Eilat Harel, Israel Center Director, is excited about the artists in this year’s lineup.

“One of the Israel Center’s goals is to bring the unique and evolving culture of Israel to the Twin Cities,” Harel explains.  “The variety, scope, and viewpoints represented by these three artists really capture the diversity of the Israeli experience.”

All events will be held at the Sabes JCC at 4300 Cedar Lake Road, St. Louis Park, MN 55416. Tickets are $12 in advance and $14 at the door. Purchase tickets by calling 952.381.3499, emailing [email protected], or visiting

For more information, contact Eilat Harel, Director of the Israel Center at Minneapolis Jewish Federation at952.417.2321 or [email protected].